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Luxury tour operator website design & development for Liberty Car Tours

  Written By The Web Design Travel Agency

  Jun 15, 2020

We are excited to share our latest travel website – Liberty Car Tours. Offering luxury private car tours from Bath to Stonehenge, the Cotswolds and beyond.

You can view their new website here:

Liberty Car Tours offers luxury bespoke travel from the comfort and safety of a private car for the discerning traveller. Ever the English gentleman, Mike Lane, is the perfect host for your tour. Mike approached The Travel Web Design Agency because his current one page website didn't portray the bespoke high quality nature of his service or clientele.

We realised that straightaway that we had two main objectives to achieve;

  1. Short term - a better designed website, works well on mobiles, emphasises the bespoke nature of what they do, and a higher conversion rate.
  2. Long term - use tours and destinations to gradually grow SEO (Search Engine Optimisation) to bring traffic to the website.

The tour website design follows a traditional yet modern 'English gentleman' approach. Inspiration was taken from some of the key destinations that Mike takes his clients and understanding his clients needs, wants and behaviours. Everything from the colour scheme, fonts, subtle graphic details and striking imagery has been meticulously looked at to aid the user journey. It's always important to remember the website is for those that use it but also tie in the companies values and goals.

To help with the user journey subtle animations have been used to within call to action buttons to draw the attention of the user. This has been achieved by a technique called a 'marquee' which aid in creating higher conversions. Parallax animations are used within the imagery to highlight the key destinations that Liberty car tours can visit. This effect adds a wow factor to the already stunning images.

The long term goal was a little tricky because not many people search for private car tours. Maybe they don't know it exits but we had to conduct some extensive research to find the appropriate keywords to attract organic traffic. We then went ahead and wrote the content for the website applying key SEO techniques on all the core pages and tours whilst sticking to the companies message and values.

 The website is powered by our CMS (Content Management System) which enables our client to add, update and manage his tours and images. The website is using our lightweight tour system due to how bespoke the tours are. However, we have an advanced tour system with powerful features should you require it.

If you are interested in a new website design for your travel or tour company, or you'd like to hear more about our new tour management system, then contact The Travel Web Design Agency today.

 The Travel Web Design Blog







Aerial view of stonehenge.
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Article written by:

The Web Design Travel Agency

When it comes to creating a website for your travel business, you need to choose a company with more than just web design experience.

If you are interested in a new website for your travel business, contact The Travel Web Design Agency today.

If you are interested in a new website for your travel business, contact The Travel Web Design Agency.