We are pleased to announce the completion of the brand-new website for Tribal Tracks. Experts in luxury group and incentive travel around the world.
You can view the brand new website here:
Tribal tracks is a brand new group travel company inspired by their love for travel. It's the brainchild of Charlie and Gaynor's vision to find truly unique travel experiences.
Tribal Tracks approached us initially to discuss design ideas and concepts. They were looking for a brand and a website that would appeal to a high end demographic. We proposed a professional website with good use of white space, a classic feel with modern design and striking imagery. Another key element for the website was to have an interoperate map so that users can quickly discover new destinations.
For the visual identity we wanted to use colours that would work with the striking imagery used. The slanted letter T's on the logo represent a very subtle aeroplane shape and also to pay tribute to the tribes in each location forming a shield graphic. The shield graphic also forms a map marker which was a key requirement to use as part of the identity so that it can be used on all media types of all sizes.
The interactive map highlights each region where Tribal Tracks will create your unique experience within that destination and makes for a better user experience.
The website design is clean, classic and fresh with a modern look and feel. The user journey was a key requirement to make sure customers can find what they need quickly. Call to actions are placed throughout the website to make it easy to get in touch and make an enquiry.
Another task was to make sure the website had robust search engine optimisation due to the competitiveness of the market. Extensive research helped us to optimise core pages and make sure relevant content was being linked from page to page. It's extremely important for the business to attract the right customers.
If you are interested in a new website design for your travel or tour company, or you'd like to hear more about our new tour management system, then contact The Travel Web Design Agency today.
The Travel Web Design Blog